A Partnership for Impact | Blog | The Humble Co.
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A Partnership For Impact

The Humble Co. and Anthropologie partner up to make a change.

The Humble Co. is growing in the U.S. and Anthropologie is the latest partner to join in their Humble mission of clean oceans and a smile for everyone. Starting January 2018, The Humble Co.’s eco-friendly oral care products will be available at Anthropologie across the U.S., both online and in stores. The partnership will help keep plastic toothbrushes from polluting our environment and contribute to the Humble Smile Foundation’s work to promote oral care where it is needed most. ‘We really feel like it is a wonderful partnership!’, says Larah Stromberg, at Anthropologie’s Beauty Department.

Founded by a small group of dentists from different parts of the world, The Humble Co. and Humble Smile Foundation were created from a shared commitment to oral health and an understanding that it’s not necessary to harm our environment just to brush our teeth properly. In four years, The Humble Co. has conquered Europe and Asia by creating the world’s best selling bamboo toothbrush, Humble Brush. The bamboo toothbrush has replaced over 3 million plastic brushes and funded 26 Humble Smile Foundation projects from Cambodia to Nicaragua in the process.

In 2017, The Humble Co. decided to give Americans the opportunity to be part of their Humble mission. Since May, The Humble Co. USA has been operating in the U.S. to spread awareness of their mission and increase availability of their products. In this effort, Anthropologie has become the latest member of the Humble family. ‘We are very pleased to announce this collaboration. By joining forces with Anthropologie, The Humble Co. expands its customer base and gets closer to reaching our goals of clean oceans and a healthy smile for everyone’ – Says The Humble Co. USA CEO Jimmie Berggren. The collaboration will be part of Anthropologie’s new wellness concept and launched nationwide January 2018.

The Humble Co. was founded in 2013 by Swedish dentist Noel Abdayem. Through the success of Humble Brush, the company has grown into a global community, passionately pursuing its vision. Today, Humble Brush is accompanied by natural toothpaste, a bamboo tongue cleaner as well as an all natural and biodegradable chewing gum. The Humble Co.’s products are developed to reduce our environmental impact and can be found in over 20,000 retail locations across the globe.

Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes!’ – Noel Abdayem, Founder & CEO, The Humble Co.

Interested in an interview? Contact The Humble Company USA at usa@humblebrush.com


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