Did you know that the first toothpaste was originally sold in toothpaste jars? In 1873 a far more eco-friendly alternative was used compared to the plastic tube that dominates the current toothpaste market. Sometimes the old ways are the best. That's why we have launched our very own sustainable toothpaste in glass jars that are good for you and the planet.

Our toothpaste jar comes with a practical bamboo spatula that you use to apply the paste on your toothbrush. Only the finest natural ingredients available are used in the formula for a worry-free oral healthcare routine. The benefits include the prevention of cavities, bleeding gums, bad breath, plaque, and tooth loss. The toothpaste currently comes in four delectable flavors: charcoal, cola, fresh mint and strawberry for kids. In other words, the perfect toothpaste replacement if you are looking for zero waste alternatives to keep your teeth happy. Last but not least, every purchase of a Humble Co. product funds oral healthcare projects for the benefit of children in need making it an eco-friendly and socially responsible choice.

The Humble Co. was founded in 2013 by Swedish dentist Noel Abdayem. Through the success of Humble Brush, the company has grown into a global community, passionately pursuing its vision. The Humble Co.’s products are developed to reduce our environmental impact and can be found in over 30,000 retail locations across the globe. ‘Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes!’ – Noel Abdayem, Founder & CEO, The Humble Co.