who says you can’t have it all?

No more trade-offs, no more good enough. Developed by dentists and loved by nature, our Humble toothpaste is carefully formulated to clinically prevent cavities and bad breath, while actively protecting against caries and plaque.

The toothpaste is free from SLS & parabens, has a natural fresh mint flavor, and contains 1450ppm sodium fluoride. The tube is made from plastic with 40% thinner webbing compared to traditional toothpaste tubes, meaning less plastic has been used in production. An eco-innovative and efficient packaging solution!

✔️ Free from SLS & Parabens
✔️ Vegan
✔️ Cruelty-free
✔️ Dentist-approved

have you noticed that trampled chewing gums on streets never disappear?

this is because regular chewing gum is made from, you guessed it, plastics.
humble gum is made from natural ingredients only, including our gum base, that comes from trees. this is how it was originally done, and how we will always do it.

✔️ compostable packaging
✔️ vegan
✔️ natural gum base
✔️ dentist approved

the world’s most sold – for a reason

the original that took the world by storm. cleans just as well as a
plastic toothbrush but made from mother earth’s best invention,
bamboo. equipped with the highest quality nylon bristles to ensure dentist approved results, this iconic toothbrush has to date sold in excess of 35 million pieces

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved 

the world’s most sold – for a reason

the original that took the world by storm. cleans just as well as a
plastic toothbrush but made from mother earth’s best invention,
bamboo. equipped with the highest quality nylon bristles to ensure dentist approved results, this iconic toothbrush has to date sold in excess of 35 million pieces

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved