Naturally effective
Whitening strips
No irritation, no harsh extras.
These strips gently lift stains with ingredients you can actually trust
FOREVER CHEMICAL FREE
No harmful ingredients
SWEDISH INNOVATION
Made with intention
vegan certified
No animal ingredients
our favourites
Let customers speak for us
This is the only mouthwash I will use. It leaves my teeth and mouth feeling clean and refreshed and actually tastes like mint 🌿 lovely!
I am very impressed with this double thread floss. The grip is comfortable and it’s cleaning performance is exceptional. No other product i’ve tried delivers the same level of effectiveness.
I simply love this product. It was very hard to find a zero waste toothpaste with fluoride. I really appreciate the involvement of dentists in the development of the products.
The only downside I could find is that I sometimes forget to put the lid back on and it dries out a bit. :D
Very easy to slide between the teeth. Love the cardboard box and the fact that there’s no plastic.
😍
Very good product !
It’s hard to find non plastic harp style toothpicks without sharp edges that you can keep safely in a pocket, Humble make the best, and they don’t rest they keep improving them. Well worth it, been a fan over 5 years
Everything was great and the customer service very quick and helpful.
Great
cleans teeth as it should. i wish it comes in a bigger jar so i don't have to order it often or perhaps a refill option.
Great floss picks! Strong and do the job well while being environmentally friendly :)
Very good no nasty pfas chemicals works well .
Very useful and at the same time a nice ornament, so well designed!
No complaints about the product from a functional perspective; it is very good! Would prefer a lighter colour, such as white or the original beige.
I have these for my kids and also use them myself as I find most manual brush heads are too big for my mouth.
About Us
We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.
