we are

The Humble Co., a Swedish health company, where innovation meets purpose. We embrace the power of small but mighty actions to transform daily habits, contributing to a broader movement of caring for our world.

1% of all sales is directly donated to oral health charities worldwide.

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making humble choices make a world of difference

By designing affordable, accessible products, we're bringing sustainability into every bathroom. Made for the everyday, made for everyone, available everywhere.

our story

Following a period of volunteer work in Jamaica in 2013, dentist Noel Abdayem recognized two issues: the alarming need for oral health care in the world and the large amounts of plastic that toothbrushes leave behind.

The solution? A toothbrush made of eco-friendly materials, performing just as well as the conventional alternative and giving back to those in need through a long-lasting partnership with the non-profit organization Humble Smile Foundation. 

Since then, The Humble Co. has sold over 60 million products, enabling us to support oral health projects in vulnerable communities in 50 countries around the world.

from sweden with love

a life in balance

In Sweden, we call it ‘Lagom’.

An intangible sense of how to live with care, in balance with nature. And eachother. It’s a mindset, a belief, a feeling. An instinct that shapes our culture, a lesson we can teach to the world.

Lagom is not a word we take lightly, it’s an ideology for the times.

We have the platform to share this story, and a responsibility to tell it well.

It’s a Swedish state of mind.