who says you can’t have it all?

no more trade-offs, no more good enough. Introducing humble toothpaste, developed by dentists, and loved by nature. carefully formulated to clinically prevent cavities and protect your pearly whites, this toothpaste is crafted with mother nature’s best in mind.

go out there and show off your biggest smile, you’ve earned it.

✔️ SLS-free
✔️ vegan
✔️ cruelty free
✔️ dentist approved

the world’s most sold – for a reason

the original that took the world by storm. cleans just as well as a
plastic toothbrush but made from mother earth’s best invention,
bamboo. equipped with the highest quality nylon bristles to ensure dentist approved results, this iconic toothbrush has to date sold in excess of 35 million pieces

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved 

floss like a boss.

keeping your grill clean has never been easier, or tastier!
the refreshingly flavoured and candelilla wax covered, slightly textured thread, is carefully designed to gently remove the hidden nasties and leave your mouth feeling so fresh and so clean.

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free 
✔️ xylitol enriched 

mind the gap!

humble brush’s little brothers take care of everything that big bro can’t.
the BPA-free bristles on the interdental brush gently capture and remove the nasties hiding between your teeth, while the bamboo handle ensures steady handling, as well as some breathing room for mother nature.
when in need, the interdental stick will provide assistance and sneak in and relieve you of that annoying whatever. so that you can show off that beaming smile for the world to see.

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved