We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core. What began with one bamboo toothbrush has grown into a full shelf of trusted go-to’s – from toothpaste and floss to tongue scrapers and on-the-go must-haves. You’ll now find us in over 70 markets and millions of bathrooms around the world. Not bad for a little bamboo toothbrush.

At The Humble Co., we’re rooted in Swedish design and driven by a philosophy of balance. In Sweden, we call it lagom – not too little, not too much. Just right. That mindset is behind everything we do: from our clean, minimal formulas to the way our products look, feel, and function.

We believe less can do more, and that true innovation isn’t about complexity, it’s about intention. Every material, every ingredient, every design detail serves a purpose. No clutter. No overkill. Just effective, everyday care that fits seamlessly into your life.

It’s also why we care deeply about the world around us. In true Swedish spirit, we put people and planet first, using our voice and our products to make more mindful choices accessible for all.