back to basics.

We’re constantly challenging the status quo and this time around we’ve brought back an all-time favorite, glass. Take your brushing game to the next level with gentle yet effective ingredients, packaged in all-natural, time-tested goodness.

Carefully formulated to clinically prevent cavities and bad breath, while actively protecting against caries and plaque. The toothpaste is free from SLS & parabens, has a natural fresh mint flavor, and contains 1450ppm sodium fluoride. 

✔️ Free from SLS & Parabens
✔️ Vegan
✔️ Cruelty-free
✔️ Dentist-approved

mind the gap!

humble brush’s little brothers take care of everything that big bro can’t.
the BPA-free bristles on the interdental brush gently capture and remove the nasties hiding between your teeth, while the bamboo handle ensures steady handling, as well as some breathing room for mother nature.
when in need, the interdental stick will provide assistance and sneak in and relieve you of that annoying whatever. so that you can show off that beaming smile for the world to see.

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved

who says you can’t have it all?

Developed by dentists and loved by nature, our Humble toothpaste is carefully formulated to clinically prevent cavities and bad breath, while actively protecting against caries and plaque.

The toothpaste is free from SLS & parabens, has a natural coconut & salt flavor, and contains 1450ppm sodium fluoride. The tube is made from plastic with 40% thinner webbing compared to traditional toothpaste tubes, meaning less plastic has been used in production. An eco-innovative and efficient packaging solution!

✔️ Free from SLS & Parabens
✔️ Vegan
✔️ Cruelty-free
✔️ Dentist-approved

the world’s most sold – for a reason

the original that took the world by storm. cleans just as well as a
plastic toothbrush but made from mother earth’s best invention,
bamboo. equipped with the highest quality nylon bristles to ensure dentist approved results, this iconic toothbrush has to date sold in excess of 35 million pieces

✔️ environmentally friendly packaging
✔️ vegan
✔️ cruelty free
✔️ dentist approved