Our mission is to make sustainability more accessible by creating eco-conscious and innovative personal care products that don't compromise on functionality or quality.

We are based in Stockholm and San Diego, and our products are available in about 70 countries worldwide.

Our founder, dentist Noel Abdayem, volunteered in Jamaica in 2013 and realized two emerging issues: the alarming need for oral health care in the world and the large amounts of plastic that toothbrushes leave behind. The solution was a toothbrush made of eco-friendly materials, performing just as well as the conventional alternative and giving back to those in need through a long-lasting partnership with the non-profit organization Humble Smile Foundation.

We sure do! One percent of all our sales revenue is donated to Humble Smile Foundation, which work to identify and battle issues that threaten people and the environment worldwide.

Our Humble Partners tell us exactly what is needed in their communities. Sometimes there is a need for training & education, funds to renovate a dental clinic, or products for people that don't have access to a toothbrush or toothpaste. We want to be as effective as possible, and therefore, we donate either physical products or finances depending on the needs of each project. You can read more about our partnership with Humble Smile Foundation here.