Our founder, dentist Noel Abdayem, volunteered in Jamaica in 2013 and found two emerging issues: the need for oral health care worldwide and the large amounts of plastic that toothbrushes leave behind. The solution was a toothbrush made of eco-friendly materials, that doesn't compromise on quality, and giving back to those in need through a long-lasting partnership with the non-profit organization Humble Smile Foundation.

Since then, we have sold over 60 million products worldwide, enabling us to support oral health projects in vulnerable communities in 50 countries around the world.

We’re based in Stockholm and San Diego, but you’ll find our products in bathrooms across 70+ markets (and counting).

Yes! Our formulas are gentle, safe and packed with kind ingredients, no harsh stuff here. We’ve got a whole Humble Kids range with ultra-soft toothbrushes and toothpaste made especially for little smiles. Take a peek at the full range here.

Our factories follow strict procedures to minimize the risk of cross-contamination. However, we can't guarantee that our products are entirely free from the possibility of cross-contamination. We take food safety and allergen control very seriously, so don't hesitate to reach out if you need more information about our products

We skip the fluff, the forever chemicals, and the complicated routines that weigh heavy on your shelf, and your body. Instead, we focus on what matters: cleaner formulas, kinder materials, and care that actually works – and feels good doing it.