Our story | Why We Started | The Humble Co.
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It's time to act.

there is
no planet b

And that is why we exist. Since 2013, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humbleness. Founded by dentist Noel Abdayem, following a period of volunteer work in Jamaica, our products are now available in more than 40 000 stores and dental clinics worldwide. All products have been designed and manufactured under the guidance and supervision of a team of dentists. Evidence-based innovations have been translated into eco-friendly consumer products that are beneficial for everyone to use, including underprivileged people living in remote communities.

our humble vision

We are a health & wellness company offering reliable and innovative products that are good for you and kind to our planet. We bring lifestyle into the static and traditional oral care and wellness categories. We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.

On our journey, we stay true to our values: professional, and simple, while keeping people and environment in mind.

established in 2013

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

developed by dentists

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. As dentists, we believe that first and foremost, our products must have an evidence-­based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.

Scandinavian design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence on the design and development of our products.

 
established in 2013

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

developed by dentists

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. As dentists, we believe that first and foremost, our products must have an evidence-­based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.

Scandinavian design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence on the design and development of our products.

what we stand for

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

plastic problem
Billions of plastic products

We are a bulldog in the fight against plastic oral care products. We choose to call it a fight since the world consumes more than 10 billion plastic oral care product, every year! Most of which end up in landfills and oceans. With a beautiful and simple design, The Humble Co. offers a serious alternative to regular plastic products. No disadvantages!

Ocean crime

As we seek to enjoy the beautiful oceans and beaches of the world in which we live, it is a crime to see the amount of plastic waste that litters and poisons our environment. Help reduce this – go Humble today!

from Sweden with love

In Sweden, we have learned to love our planet.
We embrace nature, look for sustainable energy,
work to minimize waste and take every opportunity
to create new ways to protect our beautiful world.

Scandinavian Design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence.

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