dentist approved
go humble give
smiles
dentist approved
go humble give
smiles

our humble vision

We are a health & wellness company offering reliable and innovative products that are good for you and kind to our planet.

We bring lifestyle into the static and traditional oral care and wellness categories.

We are here for conscious and curious people who want appealing products without compromising quality and performance. With products developed by dentists and designed in Sweden, we strive for healthier people, on a healthier planet.

On our journey, we stay true to our values: professional, and simple, while keeping people and environment in mind.

plastic is not fantastic
plastic is not fantastic

established in 2013

developed by dentists

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

what we stand for

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness

products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium 

products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based 

innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly 

manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible 

distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Storytelling 

in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

Scandinavian Design

from Sweden with love

In Sweden, we have learned to love our planet.
We embrace nature, look for sustainable energy,
work to minimize waste and take every opportunity
to create new ways to protect our beautiful world.