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Bamboo toothbrush with white bristles on a beige background

BUNDLES & Kits

Set of hairbrushes and a toothbrush in wooden holders on a beige background

New Arrivals

Purple toothbrush, sponges, and tube of The Humble Co. toothpaste on a purple background

Toothbrushes

Blue toothbrush with green handle on a gray background

“I am very impressed with this double thread floss. The grip is comfortable and it’s cleaning performance is exceptional. No other product i’ve tried delivers the same level of effectiveness.”

Plantbased flosspick on an beige background

“I simply love this product. It was very hard to find a zero waste toothpaste with fluoride. I really appreciate the involvement of dentists in the development of the products."

The Humble Co. natural toothpaste packaging on a beige background

“Toothbrushes are of good quality and brush well. Great to know that I can compost most of it.”

Two toothbrushes, one blue and one pink, on a light blue background

OUR FAVORITES

 
The Humble Co. dental care products including toothpaste, strips, and brush on a light gray background
Free shipping

The Whitening kit

€29,99
 
A silver stainless steel tongue scraper with a curved shape and ribbed handle.

Tongue Scraper Stainless Steel

€4,99
 
Black dental floss holder on a white background
Bestseller

Floss Picks - Charcoal

€3,99
 
Collection of The Humble Co. dental care products including a toothbrush, toothpaste, and tongue scraper on a light gray background.
NEW

The Sensitive kit

€12,99
 
The Humble Co. natural toothpaste with packaging on a white background
New!

Natural Toothpaste - Whitening - Mint

€4,39

About Us

We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.

about us
Person holding a wooden toothbrush against a plain background