Say hello to our new brush: Humble Brush 7K.
Plant-based. Deep clean. Free from forever chemicals.


FOREVER CHEMICAL FREE
No harmful ingredients

SWEDISH INNOVATION
Made with intention

vegan certified
No animal ingredients



our favourites
Let customers speak for us
from 1367 reviews
This is the only mouthwash I will use. It leaves my teeth and mouth feeling clean and refreshed and actually tastes like mint 🌿 lovely!

It’s hard to find non plastic harp style toothpicks without sharp edges that you can keep safely in a pocket, Humble make the best, and they don’t rest they keep improving them. Well worth it, been a fan over 5 years

Everything was great and the customer service very quick and helpful.

Great

cleans teeth as it should. i wish it comes in a bigger jar so i don't have to order it often or perhaps a refill option.

Great floss picks! Strong and do the job well while being environmentally friendly :)

Very good no nasty pfas chemicals works well .

Very useful and at the same time a nice ornament, so well designed!

No complaints about the product from a functional perspective; it is very good! Would prefer a lighter colour, such as white or the original beige.

I have these for my kids and also use them myself as I find most manual brush heads are too big for my mouth.

Always top quality products, quick delivery and excellent customer service. My go to brand for dental care products.

Ökologisch, und ist eine super Zahnbürste. Mein Zahnarzt hat wenig zu beanstanden

HAVE BEEN USING THESE FOR QUITE SOME TIME AND I AM VERY HAPPY WITH THEM.

Nice paste, easy to use, and rare to find glass alternatives to plastic tubes.

Miglior collutorio provato. Freschezza assoluta e buon sapore. Il mio preferito
About Us
We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.
