The Humble Co. expands its toothbrush range – releases toothbrush heads for Oral-B and replaceable heads for its own plant-based toothbrush

The Humble Co. is broadening its range. After high demand from customers, the sustainability-focused company is releasing two new products, an electric toothbrush head for Oral-B toothbrushes, and a classic toothbrush with replaceable heads.

The Humble Co.'s most popular product globally, the plant-based toothbrush, now comes in a brand new, more environmentally friendly version, featuring a handle and 3x replaceable heads. The handle is made with wheat starch as one of the main materials, and the soft bristles are made of high-quality nylon, free from BPA and PFAS and containing 65% plant-based materials from castor beans. By reusing the handle, we easily reduce the amount of waste in people's oral care routines without compromising on quality. Just like The Humble Co.'s other products, the new plant-based replaceable heads toothbrush is packaged in recyclable paper.

Previously, The Humble Co. has offered toothbrush heads for Philips Sonicare for those who use electric toothbrushes in their oral care routine. Now, the company chooses to also introduce electric toothbrush heads for Oral-B due to high demand from its customers.

– Electric toothbrush heads for Oral-B have been our absolute most demanded product since day one. The use of electric toothbrushes is constantly growing, and the vast majority of those who use an electric toothbrush use one from Oral-B. Due to the moving parts in the toothbrush head, this product has been tricky to develop when working with eco-friendly material choices, so we are really excited to finally be able to introduce these to the market, says Olivia Gelin, Marketing Manager at The Humble Co.

Plant-based replaceable heads come in a package with one handle and 3x changeable heads. Recommended price: €3,99.

Plant-based Oral-B Heads come in a 4-pack.

Recommended price: €12,99.

Available for purchase at:

Both products are available for purchase starting from April.


About The Humble Co.
The Humble Co. is part of the Humble Group, a Swedish foodtech and FMCG conglomerate that delivers the next generation of consumer products that are good for people and the planet. Humble focuses on the segments of foodtech, eco, sustainability, and veganism. The company grows through organic growth, acquisitions, and leveraging synergies in its various business units: brands, distribution, manufacturing, and ingredients. Humble Group's technical solutions, refined through scientific research and extensive market experience, facilitate new formulations and recipes that enhance the taste and consistency of the next generation of sugar-reduced, sustainable, and vegan products. You can find The Humble Co.'s products at