I give this strawberry not only to my kids but to my nieces and nephews. They love it and with a toothbrush with colored bristles, you kind of have to ask them to brush less!

I love this toothpaste, because it doesn't leave an aftertaste and sometimes I just don't like how spicy generic mint toothpaste is. This is so good.

I realised I am autistic as an adult and in this journey I’ve realised life doesn’t have to be so hard. Not everyone gets super overwhelmed by the sensory experience of brushing their teeth. So it’s okay to use a kid’s toothpaste to make that easier. I love the flavour and it doesn’t foam as much as supermarket toothpastes I’ve tried. This has transformed my dental hygiene because I can consistently brush my teeth comfortably! On top of that, I don’t have to experience the guilt of using plastics all the time. I definitely recommend this!

Vi uppskattar smaken och doften och den är enkel att använda. Och såklart att den är vegan och cruelty free. Däremot kladdar locket lätt fast vilket är det enda minuset på denna tandkräm.

My family and I all love the humble co’s toothpaste in a jar! My kids actually want to brush their teeth now because of the taste ha. And it helps us move towards a more eco friendly zero waste lifestyle!