OUR MOST NATURAL

TOOTHPASTE YET.

Packed with up to 99.4% natural ingredients.

Vegan & COSMOS-certified.

Completely free from SLS.

Banner Image

Free from PFAS & PTFE

No harmful ingredients

SWEDISH INNOVATION

Made with intention

vegan certified

No animal ingredients

Your perfect brush? It’s in here.

Explore our brushes

Slideshow Image 1

oral-kind care you can trust.

No fluff, no fillers, no shortcuts.

Slideshow Image 2

Tiny tools. Total refresh.

Explore the essentials.

Slideshow Image 3

OUR FAVORITES

 
New!

Natural Toothpaste - Whitening - Mint

Natural Toothpaste - Whitening - Mint

€4,39
 
New!

Humble Brush 7k- Yellow

Humble Brush 7k- Yellow

€3,99
 
Bestseller

Whitening Strips - Mint

Whitening Strips - Mint

€24,99
 
A blue manual toothbrush with a hexagonal handle, standing upright against a white background.
New!

Humble Brush 7k- Blue

Humble Brush 7k- Blue

€3,99
 

Tongue Scraper Stainless Steel

Tongue Scraper Stainless Steel

€4,99
 
NEW!

Natural Toothpaste - Fresh Mint

Natural Toothpaste - Fresh Mint

€4,39

About Us

We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.

about us