Naturally effective
Whitening strips
No irritation, no harsh extras.
These strips gently lift stains with ingredients you can actually trust


FOREVER CHEMICAL FREE
No harmful ingredients

SWEDISH INNOVATION
Made with intention

vegan certified
No animal ingredients



our favourites
Let customers speak for us
from 1381 reviewsI'm a big fan of this mouthwash, and was glad it was finally back in stock! It does not burn your mouth yet leaves it fresh for a long time. The mint version Humble sells is way more burn-y, imo. My teeth are doing way better after using a fluoride mouthwash for a few years now (on top of a fluoride toothpaste) – no calculus, no cavities, way less of that pain when eating or drinking super cold/hot things. The whitening effect is mild, but my teeth do look good even though I drink a lot of coffee, so it's doing something!
I am very impressed with this double thread floss. The grip is comfortable and it’s cleaning performance is exceptional. No other product i’ve tried delivers the same level of effectiveness.
I simply love this product. It was very hard to find a zero waste toothpaste with fluoride. I really appreciate the involvement of dentists in the development of the products.
The only downside I could find is that I sometimes forget to put the lid back on and it dries out a bit. :D
It’s hard to find non plastic harp style toothpicks without sharp edges that you can keep safely in a pocket, Humble make the best, and they don’t rest they keep improving them. Well worth it, been a fan over 5 years
Everything was great and the customer service very quick and helpful.
Sadly It's Not being Sold at our Supermarkt anymore, for unknown reasons.
Toothbrushes are of good quality and brush well. Great to know that I can compost most of it.
About Us
We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.
