FALL INTO FRESH.

Routines feel better when they’re 99.4% natural. Start this season with naturally good habits.

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Free from PFAS & PTFE

No harmful ingredients

SWEDISH INNOVATION

Made with intention

vegan certified

No animal ingredients

Your perfect brush? It’s in here.

Explore our brushes

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oral-kind care you can trust.

No fluff, no fillers, no shortcuts.

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Tiny tools. Total refresh.

Explore the essentials.

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OUR FAVORITES

 
Free shipping

The Whitening kit

The Whitening kit

€29,99
 

Tongue Scraper Stainless Steel

Tongue Scraper Stainless Steel

€4,99
 
Bestseller

Floss Picks - Charcoal

Floss Picks - Charcoal

€3,99
 
New!

Natural Toothpaste - Whitening - Mint

Natural Toothpaste - Whitening - Mint

€4,39
 

Plant-based Toothbrush 2-p - Sensitive - Black/White

Plant-based Toothbrush 2-p - Sensitive - Black/White

€4,99
 
NEW

The Sensitive kit

The Sensitive kit

€12,99

About Us

We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core.

about us